Last updated: October 25, 2012
We may use and disclose your personal or Member Account information for the following purposes:
(a) To administer the Bride Rewards Program, including the management of Member Accounts to accurately record and update Point balances;
(b) To market, manage, and process Member redemptions, including the issuance of tickets, vouchers, products, services and other Rewards;
(c) To invoice Member, Exhibitor and Supplier accounts as appropriate;
(d) To communicate information and offers to Members, Exhibitors and Suppliers;
(e) To promote additional products, services, special offers and other Rewards from the Bride Rewards Program and/or its Exhibitors and Suppliers;
(f) To understand and analyze Members’ responses, needs and preferences and to develop, enhance, market and/or provide products, services and Rewards to meet those needs;
(g) To enable Members to participate in marketing promotions and contests;
(h) To improve the quality of the Bride Rewards Program through polls, surveys and other similar feedback gathering activities conducted by Canada’s Bridal Show and/or third parties;
(i) To create, manage and control your Member Account information, and to verify access rights to the Bride Rewards Program and Rewards;
(j) To bill your Member Account as required in connection with the Bride Rewards Program, including with respect to Rewards redemptions;
(k) To assess service levels, monitor traffic patterns and gauge popularity of different features and service options of the Bride Rewards Program;
(m) To protect against fraud or error, and to respond to claims of any violation of our rights or those of any third parties;
(n) To respond to your requests for customer service;
(o) To protect the rights, property or personal safety of you, us, our Members, Exhibitors and Suppliers and the public; and
(p) As required to comply with applicable laws or as authorized by applicable laws.
For the purposes of billing your Member Account as required in connection with the Bride Rewards Program, we may share your credit card and other payment information with banks or other third parties in order to process payments. In addition, while Canada’s Bridal Show has in place up-to-date technology and internal procedures to guard such payment information against unauthorized access or intruders, there is no guarantee that such technology or procedure can eliminate all of the risks of theft, loss or misuse.
Your personal or Member Account information is kept in a file, where it may be accessed for employees who have a need to know the information in order to carry out the purposes as specified above.
1. Member Lists and Aggregated Data
The Bride Rewards Program does not give, rent or sell Member lists to any organization or individual other than its Exhibitors, Suppliers and companies contracted to process and manage Member transactions, redemption requests, research, analysis and communications and in all cases, only to fulfill the specified purposes. In addition, a Member’s specific transaction information from one Exhibitor is not disclosed to another Exhibitor.
We may also use your personal information to generate Aggregated Data for internal use and for sharing with third parties on a selective basis. “Aggregated Data” means records which have been stripped of information potentially identifying users, and which have been manipulated or combined to provide generalized, anonymous information. Your identity and personal information will be kept anonymous in Aggregated Data.
The Bride Rewards Program respects the privacy of Members when promoting products and services. Members can opt out of receiving marketing and promotional communications in electronic, printed or verbal format, other than Member summaries or periodic newsletters which may include such communications, by notifying us in writing. The decision to opt out of additional communications does not affect the Member’s ability to collect or redeem Points in the Bride Rewards Program
4.Cookies and Log Files
5.Change of Ownership or Business Transition
In the event of a change of ownership or other business transition, such as a merger, acquisition or sale of our assets, your information may be transferred in accordance with applicable privacy laws.
We will strive to prevent unauthorized access to your personal information, however, no data transmission over the Internet, by wireless device or over the air is guaranteed to be 100% secure. We will continue to enhance security procedures as new technologies and procedures become available. We strongly recommend that you do not disclose your Member Account password to anyone. If you forget your password, we will ask you for your verification information and send you an email containing your password. We have established retention guidelines for maximum and minimum retention periods for your personal information or Member Account information and will store the information for the time period set out in those guidelines.
Please remember that you control what personal information you provide while participating in the Bride Rewards Program. Ultimately, you are responsible for maintaining the secrecy of your identification, passwords and/or any personal information in your possession for participation in the Bride Rewards Program. Always be careful and responsible regarding your personal information. We are not responsible for, and cannot control, the use by others of any information which you provide to them and you should use caution in selecting the personal information you provide to others in connection with the Bride Rewards Program. Similarly, we cannot assume any responsibility for the content of any personal information or other information which you receive from other Members or Suppliers and Exhibitors, and you release us from any and all liability in connection with the contents of any personal information or other information which you may receive from such parties or any third parties. From time to time we may store personal information outside of Canada, where it may be subject to the lawful access requirements in the applicable jurisdiction.
7.Contacting Us About Your Privacy